Home    About BRC    Sponsors    Membership    Racing Team    Wells Ave    Shedd Park    Rides


Boyd Cycling

Started in 2009 by professional cyclist Boyd Johnson, Boyd Cycling provides high performance carbon wheels and accessories at very reasonable prices. Boyd Cycling’s mission is to develop the highest quality wheels and accessories without breaking the bank. Boyd has been racing for many years and thinks everybody should have access to the top of the line equipment.All our wheels are hand-built in the United States by very experienced wheel-builders.

Keep It Tight

Keep It Tight was founded in 2011 to promote a "balanced lifestyle for endurance athletes" by offering apparel to motivate and inspire your inner athlete. Wearing the Keep It Tight apparel is a way of saying: “hey world, I work hard, I ran 7miles in the rain, I put the hammer down, I sprinkle a little bit of hardcore into my life, I’m tough, I keep it tight…” But even more, Keep It Tight is about achieving the work-family-fitness balance in your life. We are dedicated to the moms, dads, students, corporate warriors, freelancers—everybody–who strives to achieve this balance.

Mad Alchemy

Established in the spring of 2008, Mad Alchemy Embrocation satisfies the skin care needs of cyclists looking to maximize their experience on the bike. All the ingredients in M.A.E. are from the earth, pure and simple. The containers that house their products are completely recyclable.


Northern California-based Ritchey Design was founded by road racer, mountain bike pioneer and product innovator Tom Ritchey in 1974. The company is well-known for its technical merits through attention to detail during the product design phase, resulting in high-quality, reasonably priced road and mountain bike components. Under its Fit Logic philosophy, Ritchey Design offers a wide range of “cockpit” components (handlebars, stems and seatposts) that help riders custom fit their bikes for a more efficient and comfortable. Ritchey Design also offers a complete line of innovative products ranging from headsets to tires for professional racers and the serious weekend rider, as well as its line of “Break-Away” travel bicycles for traveling cyclists.

Rudy Project

For more than twenty years, Rudy Project has been designing and producing technical sunglasses, goggles and accessories for sports. Conceived initially for athletes, Rudy Project glasses rapidly became widespread amongst a vaster clientele, thanks to the combination of aesthetic features and the exceptional visual comfort and protection that they offer. All the products are distinguished by the care given to detail, both in the frames and design as well as in the lenses and materials used.


Wheelworks has been named "Best Pro Shop in America" by Bicycle Retailer and Industry News; one of the TOP 100 Bicycle Retailers in America by; "Cream of the Shops" by Velo News; Best of Boston 2005 by Boston Magazine and Boston's Best by the Improper Bostonian.

Wheelworks has been an integral part of the greater Boston cycling community since 1977 - providing the best products and service to cyclists of all levels. With two locations in Waverely Square, Belmont and one near Davis Square, Somerville, the selection of bicycles and cycling related products is second to none. When you visit one of our stores you'll see both antique and cutting edge bicycles side by side - bringing together the past and future of cycling. You'll find bicycles for kids, commuters, recreational riders, tourists, fitness riders and professional competitors and everything in between. Also, our knowledgeable, helpful staff will make choosing your new bike a pleasure. Whether you're just getting started or have discovered the magic of bicycles a long time ago, Wheelworks will quickly become one of your favorite places to visit.

Vallentine’s Day Associates

Tony Vallentine has quietly supported racing at Wells Ave. since before we knew much about sponsorships at all. Tony is there from the March frost through the August heat and into the Autumn chill. He offers the Shaklee energy products for race primes, and he also offers recovery for overheated, under prepared racers. Tony has long been the first source of high-tech fueling for new racers and his support at Wells Ave. will continue into the new millennium.


Official Training Software of Boston Road Club

Peaksware develops software systems to help motivated individuals and professionals achieve health, fitness and peak athletic performance. Founded in 1999 by athletes and coaches, Peaksware, LLC, develops software for endurance coaches and motivated individuals, to monitor, analyze and plan their fitness and nutrition for peak performance. Peaksware’s suite of products include the world’s leading web based training log and food journal, accessed online and through iOS and Android applications; PC desktop analysis software, WKO+; and a family of GPS activity tracking apps for iPhones including Run Tracker Pro, Cycle Tracker Pro and Walk Tracker Pro.